Nike Swim - Dive Into Now

Led the creation and rollout of a multi-year, insight-driven 360° marketing campaign across EMEA, rooted in consumer research that transformed insights into a clear brand narrative and a set of ownable values shaping the brand’s presence across diverse markets.

In my role, I defined the campaign strategy and evolving seasonal messaging to align tightly with brand and business objectives, while overseeing the creative direction and visual identity to ensure consistency and cultural relevance across all channels. Partnering closely with a creative agency, as well as content and product teams, I delivered a cohesive end-to-end brand experience that balanced global alignment with local nuance.