Nike Swim X Trippin - Open Waters

Tasked with evolving Nike Swim's positioning, I developed a consumer insight-led brand campaign in partnership with Trippin's creative consultancy, All Corners. Nike Swim commissioned in-depth research and translated it into a clear brand and creative strategy built for a new generation of swimmers.

The campaign centred on a digital experience exploring personal and community-sourced relationships with water, reframing Nike Swim as a brand that understands the emotional and cultural significance of swimming. Moving beyond performance, it tapped into themes of identity, belonging and freedom.

The repositioning connected: the campaign delivered 2.4M impressions, three times forecast, and a 45% email open rate against a 31% average.