Nike Swim X Trippin - Open Waters

Tasked with evolving Nike Swim’s positioning, successfully developed a consumer insight-led brand campaign in partnership with Trippin’s creative consultancy, All Corners. By commissioning in-depth research, we translated insights into a clear brand and creative strategy that resonated with a new generation of swimmers.

Collaborating cross-functionally with creative, product, and content teams, built a campaign platform rooted in lived experiences, culture, and authenticity. Guided creative development to ensure storytelling was relevant and grounded in community and meaning.

The campaign featured a digital experience highlighting personal and community-sourced relationships with water, reframing Nike Swim as a brand that understands the emotional and cultural significance of swimming. Moving beyond performance, it tapped into themes of identity, belonging, and freedom